Video Is The Most Powerful Marketing Tool On The Planet. Period.
Video is the Michael Jordan of the content marketing world. It’s a slam dunk (pun intended – sorry!) in terms of engagement, its reach and its ability to create emotion and build trust. Optimized video is now outperforming other types of content in terms of search rank. Video’s multi-sensory capability elicits emotional responses more powerfully than other mediums, and has cognitive and memory recall benefits as a result.
The reality is that video is being consumed now more than ever and shows no signs of slowing down. Audiences have evolved to gravitate towards this form of content, and organizations are now having to think like content publishers to satisfy this need.
But video is not SEO friendly! FALSE.
Forrester research found that the presence of video on a web page makes it 50x more likely to appear on the first page of Google. Video sends strong “Indicators of Relevance” to search engines.
But video is not measurable! FALSE.
With the advent of video hosting and distribution technology platforms, video is one of the most measurable communication mechanisms.
But we don’t have the time, resources or budget! TALK TO US.
We are solving those problems with unique pricing models, and eliminating the barriers.
The supporting evidence and research is abundant. Google it for yourself. Here are a few of our favs!
80%+ say they are more likely to buy a product after watching a video about it
Video can increase email click-through rates by 200-300%
On Facebook videos are shared 12X more than links and text posts combined
Videos on landing pages can increase conversion by 86%
90% of all internet traffic in 2017 will be video content
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Feel free to call us as well 1-888-369-9983 or we’re happy to meet you in person. We’re friendly like that.